What Happened when I Posted a Link to an Article I Wrote on Social Media

It was weird.

Photo by Markus Spiske on Unsplash

If you’ve read about building your brand as a writer, you’ve read about posting stuff on social media. How it’s essential for doing whatever it is you do to make money.

Is it though? I have always posted things to social media more out of mechanical obedience to this mantra than out of any…